Paddy Power Betfair inks SIS Limited deal for Paddy Power TV
Online and retail sportsbetting and gaming operator Paddy Power Betfair has signed a deal that will see Sports Information Services (SIS) Limited provide its Paddy Power-branded shops with a bespoke television channel for the next five years.
Dublin-based Paddy Power Betfair revealed that the live pictures and data service has already gone live throughout its land-based estate in the United Kingdom and sees SIS Limited supplying it with retail television channels featuring full Paddy Power TV branding for a more personalized in-shop sportsbetting experience.
Paddy Power Betfair declared that the Paddy Power TV service has become the first to utilize the Complex Automated Production innovation from SIS Limited, which streamlines the production process and gives operators grea…
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